Who are the Best Spokespeople for Radio Interviews?

Generally there are a few types of people that work really well on radio interviews. They are Celebrity Spokespeople, Credibility Spokespeople, Case Studies, and Strategic Third Party Spokespeople. 
Our video below has some top tips for spokespeople:

Celebrity Spokespeople

Sometimes a famous personality can really help to bring a radio interview campaign to life. The key to choosing a celebrity for a radio campaign is relevance. If your campaign is targeting mums, then finding a famous mum can really help. Also, always check that they haven't done too many radio interviews recently as although radio stations often love speaking to celebrities they don't want to speak to them every week. Examples of the type of celebrity spokespeople we often source include:

Credibility Spokespeople

A credibility spokesperson can often be someone from the brand or organisation that they represent. We've worked with pharmacists from Boots, IT security experts from Trend Micro, ophthalmologists from Specsavers to name just a few. Sometimes though you may want to have a third party spokeserson that is known for being an expert. Examples of the types of spokespeople we regularly source include:

Sourcing Spokespeople

If you are struggling to find a spokesperson then get in contact. We do radio PR campaigns every week so it's likely that we already have relationships with the kind of spokespeople you are looking for (or perhaps their agent). Also, as we do this so often we may be able to negotiate a better rate.