Research - Surveys and Polls for Media Coverage
The key to good radio coverage is good content. Good radio content often means something that is interesting and locally relevant to the audiences of the radio stations. OfCom rules are very clear when it comes to radio PR, you can't be overtly commercial: giving undue prominence to a brand. A way to secure coverage for a brand without breaching the editorial guidelines is to create content around a story that is directly relevant to the target audience that you want to communicate with. By surveying 2,000 people it's possible to generate enough research to have genuinely locally relevant statistics that relate back and support the story.
Radio Relations often work with PR agencies that have already carried out research with companies such as YouGov, OnePoll etc. We are able to take the research and make it directly relevant to radio stations across the UK improving the pick up of coverage.
Radio Relations often work with PR agencies that have already carried out research with companies such as YouGov, OnePoll etc. We are able to take the research and make it directly relevant to radio stations across the UK improving the pick up of coverage.
Vital Research and Statistics
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Radio Relations research partner is Vital who we would recommend for a survey if the purpose is for Radio Coverage. Vital have access to a panel of more than 100,000 UK adults and can poll specific types of audiences such as Parents, Motorists, Pet Owners, Singles etc.
Please click the button below if you'd like to inquire about research for a radio PR campaign. |