Who are Independent Media News?

Independent Media News (IMN) are a lifestyle news and consumer content provider to the UK radio industry. They provide the type of content that stations used to have the resources to create themselves. Sourcing spokespeople, researching and writing news stories and features, sourcing prizes for on-air giveaways, they're in constant contact with the UK's radio stations. The radio industry has undergone massive changes over the last 15 years with many stations relying on syndicated content, shared newsrooms, and all with less producers, assistants, and researchers than ever before. That's why Independent Media News is so vital, and how they can use that influence to work for you.

Broadcast news is our game and we know how to play. We’re experts at designing and implementing campaigns that allow you to get your key messages heard across the airwaves. If you want to be on the news – we can make it happen.

Why do we utilise IMN?

As IMN are a content provider they have relationships with radio stations but are also aware of the OfCom rules on commercial messaging, meaning they can find the perfect balance of communicating the right message without making the story overtly commercial. The key is editorial justification and since IMN have been around for more than 13 years they are able to secure fantastic coverage by leveraging their expertise and relationships. They are also able to bypass the sales and promotions departments that typically make radio a very expensive media. 
So why IMN?

• They have more than 13 years experience of providing lifestyle and consumer content to the UK's radio stations. 
• They have knowledge and expertise of the UK radio industry. 
• They have relationships with every BBC, Commercial and Community radio station.
• They have an eye for editorial and what makes a good angle for radio. 
• They understand the OfCom rules on commercial messaging, undue prominence and editorial justification. 
• They have sold in thousands of radio PR campaigns. 
• They have an exclusive relationship with Radio Relations and the Relations Group. 

IMN's Radio Relationships