With the internet, we’re more connected than ever. Global news is more visible than ever, pushing smaller local events to the side-lines. That’s one reason why local radio resonates with so many people, because it shifts the focus back onto their home, talking about things they can relate to.
With so much of local radio being focused around events and businesses in the area, it’s vital to helping continue communities grow by drawing much-needed attention to things that otherwise may not get noticed. It’s things like this that show how important local radio is to the communities that it supports, in a way that is far more personal than internet messages or emails. A radio host is someone to connect to, to listen to, and know as a unique person, even if you’ve never met them. A local radio host is a very special type of celebrity, often a complete unknown beyond the boundaries of where they live and work, but recognised immediately by their voice alone by listeners.
Local radio can be a very powerful tool for reaching a specific town or place, guaranteeing that people who hear your message will know you are interested in them specifically, and going to the effort of reaching out to them will show them they are important to you.
You can see below our infographic detailing how important local radio is:
For more information on the power of radio, check out our post on the latest Rajar figures to find out how radio can help your business through one of our broadcast PR campaigns.
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