Radio in London:
There are also significant quarterly rises for fellow Global stations Gold London and LBC London News, both up around a third compared with Q4/16.
Magic London has lost 15% of its audience this quarter – down to 1.454m from 1.723m in the final three months of 2016, but remains third biggest commercial station in the capital.
Capital Xtra is down from over half a million listeners both a year ago and last quarter to now just 380,000 – its lowest audience size in two years.
The top 5 stations in London based on reach in Q1/2017 are as follows:
1. Capital London 2.24m
2. Kiss London 1.8m
3. Magic London 1.454m
4. Heart London 1.395m
5. LBC 1.072m
The gains Capital has made is a great sign of the industry being strong and, more importantly: adaptable. After their breakfast show host left, one would expect their figures to drop off massively. But they’ve taken a potential set-back and turned it into a really positive change that has grown their audience.
This means the field can be depended on even when shows or stations go through turbulent changes.
How Radio Can Help Your Business:
It means that radio is an untapped resource with millions of people listening every day. PR works by presenting a story that people are interested in, that just so happens to have a brand involved. If the story is interesting, people are more focused, and more open to what you’re trying to achieve. If your story is entertaining or helps shed light on a serious issue, it will help build relations between you and the public, showing you to be a brand that cares. If you offer a solution to a problem, people will associate you with a positive change in their life, and this will ensure that they come back to you again and again. By facilitating the story and providing the content, you gain a massive audience that is receptive to your brand, without the resistance people have to advertising.
Getting a well-known or authoritative spokesperson adds impact to your message, and makes it more credible and legitimate to the radio station. Getting a famous name attached to your brand lends their credibility to yours, resulting in a winning combination.
Radio Clinics And Workshops:
Radio Relations provide free workshops on the radio industry and how PR and marketing teams can communicate their messages to a huge audience while complying with the OfCom rules on commercial brand messages and ensuring any content is editorially justifiable.
We’re happy to explain what these changes means in more detail and show you how to utilise radio to grow your business, you can schedule a free radio and broadcast workshop by contacting us by completing the form below, emailing us here, calling 020 7158 0000, or tweet us @relations_group