An impressive debut from new digital only station Heart 80’s with 852,000 listeners each week shows that new stations can succeed and thrive thanks to a purely digital audience.
But established radio is still going strong, with Capital London remaining the most-listened to commercial station in the city with 2.1 million listeners. The power of presenters is still a magnet to listeners, with Radio 1’s Nick Grimshaw gaining a larger audience. And LBC has hit 2 million listeners for the first time, meaning less traditional forms of radio are still capable of gaining massive followings.
1. Capital 2.3 million
2. Kiss 2 million
3. Heart 1.7 million
4. Magic 1.5 million
5. LBC 1.4 million
Across the country, Radio 1’s reach is up nearly half a million this quarter compared with Q1/17, to 9.5 million. What’s more, people are genuinely interested to engage with brand across all networks, with Radio 1 having a combined social media reach of 9 million followers. But the real leader is Radio 4, getting a record amount of listeners at 11.5 million across the entire country.
This means the industry is growing, bolstered by new technology which helps draw in a new audience. In a rapidly changing media landscape, radio remains consistent; a constant source of entertainment, news, and music. Radio holds more gravitas thanks to its long-standing position, cemented as not only an entertainment source, but also as a running commentary on life in a way that no other medium can quite capture or replicate. That’s why regular listeners stay, that’s why new listeners quickly find a station or presenter they enjoy, that’s why radio is still growing, with over a billion weekly hours listened to this quarter.
If you want to harness the power of radio for your brand, there’s no better time. We can use our expertise and relationships forged over years of work to get your message to millions of people. Call us now for a free consultation.