Heart is the UK’s biggest commercial radio brand reaching 9.7m people every week, higher than last quarter. Capital, Kiss and Absolute Radio stats remain consistent when compared to the same time last year. Capital has 8.3 million listeners weekly, proving commercial stations do have the power to draw attention away from BBCs.
However, BBCs do still own the majority of listeners with BBC Radio 2 dominating the figures.
With Capital and Heart consistently coming out on top, Kiss Radio shows a substantial rise in its reach when compared to the same quarter last year, which has secured the radio’s place as one of the most popular shows to tune in to.
Kiss London has proven a strong performer rising throughout the categories as the capital’s favourite breakfast show, just over Capital. Absolute Radio and Magic also enjoyed growth in the capital compared to last year; whilst BBC Radio 2 and Radio 4 remain as London’s favourite breakfast shows with almost identical amounts of listeners.
Digital listening has risen across the board, reiterating the importance of easy tuning in for listeners with digital listening over 60% this quarter; whilst there has been an increase in weekly reach through apps and online connection.
As time moves forward, radio remains a loyal companion to the population of Britain. With such a huge variety of stations that broadcast throughout the day, target audiences are ensured to be met throughout a wide range of shows.
If you want to harness the power of radio for your brand, we can use our expertise and relationships forged over years of work to get your message to millions of people. Call us now to arrange a meeting, or get a free consultation.