This all changes the moment you move into radio and TV due to the regulatory body OfCom. OfCom give radio stations and TV channels a license to broadcast and that license can be revoked if the station is found to be abused or disregarding broadcast rules. It only takes one complaint to launch an Ofcom investigation so radio and TV journalists alongside producers and editors will do whatever it takes to ensure that a story is accurate before reporting. Their reputations are at stake every single day, and a single mistake could bring it all crashing down.
9 in 10 UK adults listen to the radio at least once a week, and the average listening time per person is 21 hours. In 2009 OfCom carried out a study showing that radio was the most trusted source of news, 66% of people considered radio to be reliable and accurate, compared with 58% for online, 54% for TV and just 34% for newspapers. These numbers have since fallen, with a constant stream of scandals and cover-ups undermining the concept of integrity that media relies on.