Heart is the UK’s biggest commercial radio brand reaching 9.2m people every week. Capital, Kiss and Absolute Radio stats remain consistent when compared to Q4 2017.
Q1 2018 has seen a substantial overall rise in reach, shifting from 35.4m listeners, to just under 36m people. For the BBC stations, each quarter sees a rise in listeners, with BBC Radio 6 seeing an impressive 8% increase in reach when comparing to the last quarter.
With Capital and Heart consistently coming out on top, Kiss Radio shows a substantial rise in its reach when compared to 2017 (8.3%) which has secured the radio’s place as one of the most popular shows to tune in to.
Capital Radio proves as a strong performer throughout the categories; whilst Kiss Breakfast continues from last quarter, as the capital’s favourite breakfast show, to hold a significant place in people’s morning routines. Absolute Radio and Smooth Radio also enjoyed growth in the capital; whilst BBC Radio 2 and Radio 4 remain as London’s favourite breakfast shows.
Digital listening has risen across the board, reiterating the importance of easy tuning in for listeners with digital listening standing at 62.8% for this quarter; whilst there has been an incline in weekly reach through apps and online connection.
As time moves forward, radio remains a loyal companion to the population of Britain. With such a huge variety of stations that broadcast throughout the day, target audiences are ensured to be met throughout a wide range of shows.
All this points to consistent growth across the medium, so there’s never been a better time to get involved and get your messages on the air to millions of listeners.
If you want to harness the power of radio for your brand, we can use our expertise and relationships forged over years of work to get your message to millions of people. Call us now to arrange a meeting, or get a free consultation.