"Advertising is visual, PR is verbal. The mind thinks with words, not pictures. Prospects decide which brands to buy based on verbal comparisons. It's the best, it's the cheapest, it's the biggest, it's the lightest, it's the safest etc."                        2002, Al Ries, The Fall of Advertising & The Rise of PR

Radio Relations are a specialist Radio PR agency. Since radio is such a different medium from press we act on behalf of in house marketing departments and PR agencies to handle the radio PR placement of their campaigns.

Because we specialise in radio PR we have excellent industry knowledge, fantastic relationships with presenters, and we will often receive requests from radio presenters and journalists for spokespeople and editorial programming resources.

Many PR professionals realise the importance of radio PR but don't know the most effective way to place coverage. If you were a radio presenter what would be your reaction to receiving a press release?

The role of Radio Relations is to provide an avenue for professionals in marketing and public relations to harness the medium of radio and the relationships that the presenters have with their audience to achieve editorial endorsement. We believe that radio is the ideal method for creating word of mouth endorsement of brand messages.

Radio PR is the most effective way to give a brand credibility. By having a radio presenter or celebrity spokesperson endorse your brand you have a way to touch hundreds of thousands of people through the most powerful marketing tool ever, "word of mouth".

Radio Relations can add value to an advertising campaign by giving the brand and message the credibility that it lacks. Even David Ogilvy an accepted advertising guru knew the weaknesses of advertising. "Roughly six times as many people read the average article compared to the average advertisement." People listen to radio because of the music and presenters - nobody listens to radio because they love the commercials.

"Radio Relations are Radio PR specialists. They were able to communicate our message to the right people at the right time. Radio Relations should be a crucial ingredient in any PR or marketing campaign."

To discuss how Radio Relations could add value to your brand through UK radio presenters and news journalist communicating messages to the right audiences call 020 7664 7810 or email info@radiorelations.co.uk

© 2008 Copyright Radio Relations Limited                                           Tel: 020 7158 0000