Heart is the UK’s biggest commercial radio brand reaching 9.2m people every week. Capital is second on 8.3m, and Absolute Radio has risen to 2.6 million listeners nationally.
35.4m people tuned into commercial stations over the year, just slightly more than tuned into BBC stations, but overall listening for BBC’s was higher than last quarter.
Capital and LBC have retained their places as the number one commercial stations in London.
The big commercial winners in the capital compared with the previous quarter are Capital Xtra (reach is up 22% to 777k), Premier Christian Radio (up 11% to 142k) and LBC 97.3 (up 9.5% to 1.2m).
Consistently strong performers Kiss, Absolute Radio and Radio X also enjoyed growth in the capital. Radio X has also hit 1.6 million listeners for the first time.
BBC Radio London has seen explosive growth of almost 60% in the last 12 months to 574,000.
Kiss Breakfast has overtaken Capital as London’s most popular breakfast show.
Digital listening is also up to 49%, meaning people are able to tune in easier than ever. While many were worried that smart home assistant like the Amazon Echo would replace radio, 70% of people are actually using them to listen to their favourite station.
According to the Edelman Trust Barometer, 70% of us admit to being concerned about false information being used as a weapon and so are turning to more traditional forms of media for their news, such as radio.
All this points to consistent growth across the medium, so there’s never been a better time to get involved.
If you want to harness the power of radio for your brand, we can use our expertise and relationships forged over years of work to get your message to millions of people. Call us now to arrange a meeting, or get a free consultation.