Radio PR is an outcome - it's hearing your brand message on radio stations across the UK.

Radio Relations is the process - it's how we work with you to create a campaign that will touch the audience, inform them of something that they will find interesting and useful. We work with your campaign messages and marketing objectives to create or seize editorial opportunities based on the feedback we receive from radio presenters.

There are a variety of ways to achieve effective editorial coverage on radio. We work closely with a panel of radio presenters that make recommendations for the most effective routes on a campaign by campaign basis.

Proactive Campaigns: We would always recommend that a PR campaign take place before an advertising campaign. Radio Presenters are reluctant to run a story on a brand that is heavily advertised as it is seen as "too commercial". However most products and services have a genuine newsworthy story that can be used to introduce a brand before the advertising takes place.

Reactive Campaigns: Radio presenters and news journalists will often request content and spokespeople if a story is seen in the National Press and they want to do a follow up story. If a breaking story occurs we will often have a window of a few hours to find a relevant brand while the story is topical and relevant for the audience. These are rare occurrences and should be exploited by a suitable brand if the opportunity arises.

Awareness Campaigns: Programme controllers and radio presenters like to plan ahead for seasonal stories or awareness campaigns. Events like Christmas, Valentines Day, Easter or Mother's Day provide perfect platforms to talk about consumer and lifestyle issues. Whether it is online shopping at Christmas or inspirational gift ideas for Mother's Day editorial opportunities are available for the brands that act first. Radio presenters are not likely to deal with more than one brand on a similar story. 

Results: Radio Relations has a unique system that enables us to monitor the coverage achieved for your campaign. By providing you with an analysis of the campaign you can compare your Radio Relations campaign results with cuttings received from the PR department and the reach and frequency of your advertising campaigns.

Relationship: Like press, Radio PR is not a one time activity. Radio presenters and broadcast journalists will begin to form a relationship with your brand over time. That understanding and relationship will be passed on to their audience over time. If radio PR is a one off activity then the presenters will have to start from scratch each time they talk with the spokesperson or agency acting on behalf of the brand.

Great brands normally have CEO's or Company Directors that act as a spokesperson for the company, consistently. "What's missing in most PR programs is a spokesperson. If you want to make your brand famous you need to make your CEO famous too."                                                                                                         2002, Al Ries, The Fall Of Advertising and Rise of PR

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